Buick Celebrates Original Thoughts and Creates ROR


Buick celebrates authentic perspectives, comments shared by people across social media platforms.  We think this a very smart use of social media, sharing original content and at the same time, creating sustainable connections with brand enthusiasts via recognition.

Important Implications:

  • “Original” thoughts have the same level of importance as experts
  • Return-on-Response, Buick rewards those who post/influence

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