French auto maker Renault is set to launch Europe’s first iAd on Thursday, December 2nd. The campaign is for the Renault Twizy, its 100% electric tandem-style city car.
This signifies Renault as acknowledging Apple users as being at the forefront of mobility. The iAd will reach millions of iPhone and iPod touch users through apps.
This is validation that Mobile is charging to the front of social media platforms.