An ideal example of collective and personalized content, each crucial for defining relevant messages.
ASICS has offered an ideal example of convergence across digital media platforms, using social media and uploaded video to co-create emotional connections with runners during the New York City Marathon. ASICS used social media to encourage Family and Friends to create and share personalized messages of encouragement. Using RFID technology, ASICS delivered the messages precisely when and where they were needed most, enabling emotional connections with runners.
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