Collaboration and Co-Creation: New Platforms for Marketing and Innovation

Springer has just released Gaurav Bhalla’s Collaboration and Co-Creation: New Platforms for Marketing and Innovation, a book about customer-centric methods of value creation.

We are pleased to have played the lead creative role in developing content and direction for this book.

Our journey to discover and define inspirational accounts of “Collaboration and Co-creation” was in itself, a splendid learning experience.  Technology enabled our efforts to reach far beyond the subject matter. We were able to capture the unique and distant aspects of collaboration and co-creation, discovering trajectory shifts and their influence on established direction.

In the book we introduce Listen-Engage-Respond, a framework for creating the conditions and disciplines needed to truly be collaborative. Case studies and recommendations help readers to reach a deep understanding; moving through the warm-up, the practice, the game and the rewards.

In the coming weeks, we will explore the case studies and outcomes in more depth. Move from engage to connect, and how to position mobile as a constant source of information and sustainable relationships.  We look forward to sharing our thoughts and hopefully encouraging highly interactive discussions.



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