Altimeter’s view of the Corporate Social Strategist

Altimeter’s Jeremiah Owyang takes us through the role of Corporate Social Strategist with defined direction from expert practitioners.

We believe that it is important for Social Media to think People-to-People, breathing life into every interaction.

Nurture Dialogues…taking care not to stifle natural connections and growth of influence.

  • Identify compelling context within a process of connecting
Be authentic, apply a mix of personal and professional; show that you are emotionally tied to the product/service you represent.
  • An extension of who you really are…



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