QR Codes Are Like A “Free Prize Inside”

5.3 billion mobile subscriptions by the end of 2010 The International Telecommunication Union

Scan-able ads and QR Codes (quick response) trigger easy connections with anything, anywhere, enabling personal experiences.  The ability to learn more about products and services is turning mobile into a life tool.

QR codes offer the difference between Take It With You and KEEP It With You

Mobile devices are connectors, they easily bring information to people…wherever they are and whenever they want it.  For brands, QR codes are the entry way to more.

Jumping in

A lot of brands need serious reputation enhancement.  Several have adopted service or source based marketing. Using QR codes, interactive marketing takes you deeper and encourages a positive perception of the brand.  Clever and persuasive messages are created when QR codes are placed in print and OOH signage.  Ideal examples offer free content (e.g. e-books, video) in time-confined places, such as airports and waiting areas.

  • Best Buy is seeing thousands of scans from their weekly flyer.
  • Fashion lines are adding codes to labels. When scanned, videos connect to designer suggestions offering inspiration for pairing.
  • Likify has created a new service that creates QR codes designed to enable easy “Likes” via mobile for Facebook.
  • Microsoft Tag allows users to customize tags enhancing the message’s natural setting. Microsoft Tag offers a cloud-based back-end, with some estimates suggesting they have already generated more than two-billion QR codes.
  • Scannable codes are the perfect traditional media to alternative media connector.
  • PayPal is using codes to enable quick mobile purchases

Target brings print to “LIFE”

The publishing industry has enjoyed a lot of success after implementing QR codes within popular print magazines.  Target’s Great Holiday Toy book is using scannable bar codes to allow a few toys to “come-to-life” via mobile.  These ads actually offer an unforeseen value… a “free prize inside” experience for families.

Don’t forget to QR your Holidays…!

QR codes are used to create multiplatform Holiday greeting cards.  The idea, Print-to-Mobile-to-Online, with personalize content, interactive gaming and videos spreads even more Holiday cheer.



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