5.3 billion mobile subscriptions by the end of 2010 The International Telecommunication Union
Scan-able ads and QR Codes (quick response) trigger easy connections with anything, anywhere, enabling personal experiences. The ability to learn more about products and services is turning mobile into a life tool.
Mobile devices are connectors, they easily bring information to people…wherever they are and whenever they want it. For brands, QR codes are the entry way to more.
A lot of brands need serious reputation enhancement. Several have adopted service or source based marketing. Using QR codes, interactive marketing takes you deeper and encourages a positive perception of the brand. Clever and persuasive messages are created when QR codes are placed in print and OOH signage. Ideal examples offer free content (e.g. e-books, video) in time-confined places, such as airports and waiting areas.
- Best Buy is seeing thousands of scans from their weekly flyer.
- Fashion lines are adding codes to labels. When scanned, videos connect to designer suggestions offering inspiration for pairing.
- Likify has created a new service that creates QR codes designed to enable easy “Likes” via mobile for Facebook.
- Microsoft Tag allows users to customize tags enhancing the message’s natural setting. Microsoft Tag offers a cloud-based back-end, with some estimates suggesting they have already generated more than two-billion QR codes.
- Scannable codes are the perfect traditional media to alternative media connector.
- PayPal is using codes to enable quick mobile purchases
Target brings print to “LIFE”
The publishing industry has enjoyed a lot of success after implementing QR codes within popular print magazines. Target’s Great Holiday Toy book is using scannable bar codes to allow a few toys to “come-to-life” via mobile. These ads actually offer an unforeseen value… a “free prize inside” experience for families.
Don’t forget to QR your Holidays…!
QR codes are used to create multiplatform Holiday greeting cards. The idea, Print-to-Mobile-to-Online, with personalize content, interactive gaming and videos spreads even more Holiday cheer.