People are extremely particular when it comes to mobile connections…
People effortlessly, almost dutifully, share content and information with their friends. They expect to have immediate access to “MORE”, and QR codes trigger easy connections with anything, anywhere; enabling true personal experiences.
Mobile channels are a place of rapid development, adoption and change. Web browsers have quickly become more compelling than app based offerings and new platforms for social connections are developed every day.
Mobile shopping combined with social validation makes purchases effortless. We want to have faith in our purchase decisions. We want to be influenced by the positive/negative views of others and are willing to reciprocate by sharing our ideas and opinions.
- Information about products / services
- Feedback / Rating
- Shared experiences
- Make my “15” possible
- In the know
Mobile connections are an incredible opportunity to learn and strengthen ties, but how do you engage, connect and manage mobile channels?
It is important to recognize the significance for being able to connect via mobile. Brands are exploring location as a means of connecting. True, branded mobile occasions promote products and offer service, but they should also create personalized content and extended brand experiences.
These connections create tremendous occasions. Beyond the check in requires a learning relationship. Keep in mind…the ability to extract information from every interaction; retain, analyze and adapt some level of communication or service.
Location alert connections must continuously evolve and be managed with precision and relevance …no second chances. Non-intrusive data collection is vital to mobile, it is likely that people will relinquish a bit of privacy in return for relevance, but a mobile savvy practitioner must consider the extreme value of every interaction.
We support an active approach to measurement, action planning, continuous refresh/reprocess of data to create a living system of knowledge. Mobile channels are a critical element within this process and perhaps offer the most resourceful use of data ever imagined.
We are inspired by imaginative messages that combine print and mobile. They bring the story and the experience to life and allow the reader to become more immersed in the adventure…more emotionally attached to the occasion.
Next…NOW: Mobile Commerce
- Immediate perception of brand
- mCommerce loyalty tool that also retains insight
- Targeted opportunity – create awareness, differentiate and access influence
- More personalized in-store experience
- Fun experience
- Additional details
- Capture and manage important facts (e.g. health, sports)
Everything is Mobile