The convergence of loyalty marketing and market research is certainly possible. In fact, continuous learning is essential for loyalty practices, as people will expect brands to assume an almost intuitive approach for mobile connections.
People will opt-in for loyalty connections via mobile. Given the right structure, ideal occasions for non-intrusive learning are developed. Relevance is a must, consider creating exclusive offers and services based on previous interactions, behaviors and purchases.
“Special attention must be given for the allocation of time and trust granted to brands”