This blog post was written in 2010
For more social music updates:
2010- A great deal has been written about Pandora recently and certainly
I think it is important to take a look at how powerful Pandora’s ads can be. A few of these ads are designed to generate custom music stations and could evolve to become very powerful.
- Music forms intense emotional connections
- People are immersed in the creation and the listening occasion
If the ideal “selections” are in place, people could ultimately build very strong experiences and sharable content; at the same time providing brands with a different view of their audience.
Immersive experiences and Emotional connections…
- People are immersed in the process and the occasion
- Natural progression of collective ideas
- Relevance is intensely resilient
- Dependant on influencers
- Co-creation, based on shared insight / observation
- Insight generated by behavior and emotion with lasting connections