Friends (plunged into action)
Image via: M. Ruini
Interactive Mobile occasions are ideal for brands that attract a competitive nature. (Opportunities: live events, OOH and expeditious places)
Our dear friend and collaborator had a simply inspiring chance to venture through the streets of Milan, faithfully committed to the advancement of mobility and competition! Okay, really just to have some fun with friends, embrace the occasion, face a challenge and win!
Guest Blog: Michele Ruini
As part of the social media week in Milan a group of savvy digital media teams created an event that would prove an exciting and immersive experience. Integrating the dynamics of social media, the passion for the games and of course the desire to use mobile gadgets proved ideal. The “Gold Rush Hunt” was a new kind of adventure, a fast-hints treasure hunt designed to set players into motion via mobile devices. Clues were created using QR codes and the entire experience became a truly social game experience.
“It was worth it to be in it, just to see the faces of the Milanese and tourists staring at this bunch of crazy “runners” with smartphones and papers with strange symbols (QR code) in their hand gasping and jumping here and there in the streets”
The event was intended to celebrate the upcoming release of 2 books by Morelini Editore: “La spagoguida 2011” The first people-to-people restaurant social-guide and Sveltopedia, the original book based on the hilarious and ironic social dictionary Sveltopedia.it.
Image via: mikamai
The hunt started in Milan Gallery next to the Duomo where 3 teams of players were provided with a smartphone and a QR code. Scanning the QR with standard QR reader software guided each team to a webpage where they found a riddle to be answered. The correct answer navigated them to a location within the city center where the next QR Code was placed.
Image via: M.Ruini
The Gold Rush started!
Once the new QR was found, teams used mobiles to take a photo, confirming that the venue had been found. The team used the new QR code to access the next riddle, again the correct answered guided them to a next location. Teams absolutely “rushed” from the very beginning, eager to be the first to complete the “hunt” and reach the final spot where they were assured they would uncover just rewards…Food, Drinks and thankfully GADGETS!
The final “Rush” stop was Natural and Bio gastronomy Tastari (corso Garibaldi 59) where aperitif and bio food were provided to the exhausted runners! The hunt lasted 30 minutes and navigated the “rushers” along a stunning Milano city center. Image via: M. Ruini
- La Spagoguida – A Users’ Guide…Written for Us by Us! (pallino1021.wordpress.com)