Serious change through curiosity, imagination and an infectiously creative mindset. At the heart of this mindset…a constant pursuit of collaboration and absolute communication.
Nike naturally attracts great ideas internally and externally
Recognizing the importance of diverse real-life events with a clear athlete and fan vision makes Nike’s future possible. Constructing extreme opportunities to co-create with professional athletes, Nike continues to design and deliver PERFORMANCE. Don’t feel left out; Nike puts just as much effort into creating products that enhance our personal athletic endeavors, with a keen eye on enabling and encouraging an active life. Collectively designing and developing “people-oriented” products and services.
Moving from a Nike-centric attitude to a MY-NIKE style takes… Ambition, Passion, Personalization, and PERFORMANCE
“The opportunity is greater than ever for sustainability principles and practices to deliver business returns and become a driver of growth, to build deeper consumer and community connections and to create positive social and environmental impact in the world” NIKE
Nike – Can Your “LIFE” DO ALL THAT?
Creative efforts are impressive and clearly shifting the way we think about sportswear. Nike is integrating “life” into products and developing items that enable a more personalized experience for all things Nike.
In recent years, Nike has produced several social media and community offerings, each leading to new ideas and new ways to connect. During World Cup 2006 / 2010 and Olympics 2008 /2010, efforts to bring people into the game with communities and interactive player insight proved overwhelmingly successful, but more importantly, a tremendous learning experience.
Nike knows the difference between engage and connect, inspires emotion and creates absolute influence.
Introducing and perfecting life tools, like Nike+, takes a great deal of lifestyle insight. Nike remains committed to interacting with people and enabling people-to-people connections. Nike+ continues to improve runner-to-runner experiences, building on their interactive Nike+ community, making even the act of uploading information easier, faster and more relevant with the new GPS enabled iPhone app.
Speaking to Fast Company, Mark Parker declares “What we learn from them is who we are”
Setting the stage for the Mobile Olympic EXPERIENCE…
Collective research and development with Olympic Athletes and Olympic Fans will guide Nike’s strategy.
Perhaps, for the 2012 Olympics, Nike will think about constructing branded occasions, circumstances where people fancy sharing their Olympic encounter(s). Nike would play a significant role in the fan-based occurrences. Given the implications for mobilized life these will be location based, tagged and shared.
Just as Fans celebrate how social connections bring them closer to an Our-Game frame of mind, Nike hopes to bring people closer to a MY-NIKE way of thinking.
More: Nike + Castro Nike Air Live Show –