Business: Connected Businesses Cope with Change

Excerpt from our 2010 Mid Year Trends Report

Note: The trends within this report were carefully selected, to act as a resource, helping you navigate many of the emerging global trends which may be challenging your business.

Decisions made quickly even in the event of uncertainty

Creative mindset has become the most important element of success.  Creating and sustaining connections enables the flow of inventive stimuli, and direction to face the complex  global  environments.


  • Passion has to be fueled
  • Must have a clear view of  global differences  / perspective
  • Actionable sentiment analysis
  • Context from mobile connections Foursquare, Yelp, Gowalla essential to creating meaningful messages
  • Include purchase behavior from banking via mobile , influence of location and tags
  • Serious view and information that must be retained to refine future interaction/messages/ offering
  • Mixpanel is a real-time analytics service that helps companies understand how users interact with web applications

Business Implications:

  • Make sense of social insight to develop products/services
  • Engaged co-creators construct wider/deeper/loyal process (non-intrusive stimuli and collection of data needed)
  • Refined R&D and seamless integration of marketing
  • Vertical solutions and professional services expertise
  • Connections are tremendous, but without response you may not be engaged



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