Video: Cross Platform Viewing

Excerpt from our Mid Year Trends Report

Video WILL dominate IP traffic growth (Cisco)

Online video content  encourages sharing, interactivity and more importantly engagement.


  • Video – more than 91% of global consumer IP traffic by 2014. (CISCO)
  • Americans  would choose the Internet over TV if they could only access one of the two (Hitwise_US)
  • ESPN  World Cup 4.4 billion online minutes -semifinals.
  • 110,000 people per minute monitored World Cup action during the tournament
  • Nike Write the Future almost 20 M YouTube views
  • Adidas –  Star Wars™ Cantina 2010 almost 4 M  YouTube views

Business Implications:

  • More targeted audience opportunity for less intrusive connection
  • Influence social sharing of content by creating personalized experiences
  • Meaningful analysis of interaction “where” offers context


  • Personalization and control of viewing  experience
  • Less concern about recording / dvr
  • Easy to share  and embed video content

NIKE WRITE THE FUTURE – Nike needed a perfect opportunity to strengthen the swoosh as a global force in Football. Nike  tried to capitalize on the significance of individual viewing moments, how they really do stimulate global connections…and perhaps “WRITE” the world.



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