Coca-Cola and Pepsi have learned how to TRUST and have received TRUST+ in return.
- Identifying people that have true interest in their products
- Enable influence and establish solid connectors
- React to comments
- Respond to disruptive situations
- Develop relevant content
- Emotional connections
- Sustainable connections
- Leverage opportunity for collaboration and co-creation
- Monitor and measure effectively
- Listen – adapt – Listen- adapt
People now feel more a part of the entire brand experience and far more emotionally connected. Mobile connections are certain to be even stronger!
HBR share thoughts on how these beverage giants are leveraging the power of social connections.