eMarketer reports that 127 million people, will connect via social network at least once a month in 2010. They also anticipate higher levels of regular use by 2014
The extraordinary adoption of social interaction is erasing traditional borders, while significantly altering the decision making process through trusted connections. This presents quite a challenge for brands, as they develop real-time platforms, intuitive content and comprehensive dialogue strategies. Relevance is crucial and ensures ideal interaction…designed to incite positive extensions of a brand’s experiences.
Digital media plans must support an integrated approach for measuring effectiveness. Metrics should be positioned to articulate dwell, share, sentiment and behavior analysis. At the same time, understanding levels and nature of personalization, exhibited by connectors, should also supply consistent energy to a system of knowledge and interaction.