Nike Write The Future – We “ARE” all connected


With only a few days to go, heartbeats around the world are already accelerating as South Africa prepares to host  The FIFA World Cup.
Nike needed a perfect opportunity to strengthen the swoosh  as a global force  in Football and their “Write The Future” message is a brilliant attempt.  Nike acknowledges the significance of individual moments, how they really do stimulate global connections…and perhaps “WRITE” the world.

NIKE WRITE THE FUTURE – FULL LENGTH VERSION

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