Facebook, A Platform for Real-Time Co-Creation

Not to worry…innovation is by nature…tremulous!

Facebook continues to challenge traditional assumptions for innovation.

The idea of real-time prototype design and live testing incites fear in the minds of those conditional to the art of salient experimentation before release of services.  Even beta is only accepted under the close supervision of those most familiar with the products or services.   But, who is most familiar with Facebook?  Everyone!  And, everyone’s experience with Facebook is different.

The Social – CNET News shares ideas for “Understanding Facebook’s privacy aftershocks”.  We agree, the road ahead is unsteady, yet it has to be.  Imagine the time it would take to introduce, develop and perfect a service for more than 400 million people using a traditional approach.

Facebook Facts:


More than 400 million active users

50% of our active users log on to Facebook in any given day

Average user has 130 friends

People spend over 500 billion minutes per month on Facebook


There are over 160 million objects that people interact with (pages, groups and events)

Average user is connected to 60 pages, groups and events


More than 70 translations available on the site

About 70% of Facebook users are outside the United States


More than one million developers and entrepreneurs from more than 180 countries


There are more than 100 million active users currently accessing Facebook through their mobile device

Source: Facebook Statistics

Not to worry| We’ll get used to it…mobile innovation will be  far more unpredictable and Gratifying!

Mobile technology will bring about even greater numbers, diversity of adopters, stronger use of mobile devices and the most extreme situations for innovation.  An expression of concern, for tremulous growth…will probably not be heard.

Coming October 2010:

Springer will launch our new book, Collaboration and Co-Creation: New Platforms for Marketing and Innovation


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