Germany’s Brands4friends brings discounts to UK, Austria and now Japan via Brands4Friends.jp
Brands4Friends has the opportunity to move far beyond the idea that brand affinity sways purchases. Bringing social influence into the mix could add a deeper level of individual passion and influence that would truly provoke friend-based behavior. Sustainable consumer occasions are built on emotional ties with friends and then…to the brand. Here, consumer engagement establishes trust and lasting connections.