The Center for Marketing Research at the University of Massachusetts Dartmouth recently looked in on the Fortune 500’s adoption of social media. The study demonstrates the need for transparency and the use of blogs and twitter, along with a strong understanding of the importance of social media, but we remain curious to see just how often and how intently the F500 are listening.

Adopting social media is only the beginning. Companies have to be willing to expand the brand experience by trusting people with the brand’s image and message.

Listening & learning are critical techniques, essential to the CoC (consumer occasion cycle)

The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies

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