From McKinsey “60 of China’s largest cities spend 70 % of their free time online”

The rapid and increasing adoption of the internet in China will advance the digital marketplace with an even greater period of trial and error.

Not to worry, everyone will be making mistakes, but those open to the journey, along with the challenges certain to be experienced with mobile convergence, will gain wisdom and emerge with a strong perspective and a healthier business model.

McKinsey Quarterly: China’s Internet Obsession


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