Viral-ability + Social media + Influence

  • February 2, 2009 at 11:30am

E*Trade has truly figured out how to use and inspire social media.
Recently released “E*TRADE Baby Outtakes” has more than 2,221,893 views in just two weeks. Just released Singing Babies” had more than 9,000 views as of this morning and “Golf Babies” has over 6,000 views.

Statistics reflect high levels of sharing, favorites and views. What would you suggest are the key measurements of viral video?

Mining some of the comments from YouTube:

“the best e*trade commercial so far! hahaha! please keep them coming. these babies are hilarious! i agree with the comment below, you have to post a making-of video”

“ I want to see who is behind these gems”

“These make me laugh every single time”


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