- February 25, 2009
The question – Looking to develop a Social Media Strategy for a luxury hospitality group –
When developing social media strategy, relevance is key.
It is important for consumers to relate to “why” you are reaching them, equally important “how/when” you connect, but most important “what” they want to share…about you.
Only relevant experiences (entertaining or resourceful) become viral and inspire interaction.
To define relevance you must engage consumers – How do you effectively engage consumers – Listen first.
Do you agree? – relevance should be a concentration within consumer centric disciplines?