Social Media Strategy

  • February 25, 2009

The question – Looking to develop a Social Media Strategy for a luxury hospitality group –

When developing social media strategy, relevance is key.

It is important for consumers to relate to “why” you are reaching them, equally important “how/when” you connect, but most important “what” they want to share…about you.
Only relevant experiences (entertaining or resourceful) become viral and inspire interaction.

To define relevance you must engage consumers – How do you effectively engage consumers – Listen first.

Do you agree? – relevance should be a concentration within consumer centric disciplines?


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