- March 16, 2009
Forrester – Social media marketing to increase.
Social media offers marketer’s low-cost easily targeted options for communicating with consumers and the ability to encourage positive consumer experiences.
Setting strategic goals based on social media can be challenging and requires a new approach to traditional business practices. Marketers must be willing to adopt new communication standards and alternative forms of measurement. To truly understand and use social media insight, data must be integrated from multiple sources and consumers must be in command.
Exposing deep levels of consumer insight requires new listening skills. Nurturing authentic interactions will result in clear direction and support sustainable returns.
Key elements of Social Strategy: Authenticity, Flexibility, and Versatility.