Shaq’s “Fountain of Fans”

  • February 20 2009

Using Twitter, Shaquille O’Neal has brought perfectly true experiences to the fans and may have received unexpected returns.

Last night Shaq scored 45 points, a fantastic offensive performance and his best in more than six years. So what has inspired this kind of play? Maybe, Shaq has tapped “the fountain of fans,” embracing Twitter as an instantaneous link to real inspiration. By nurturing fan’s daily experience through tweets, Shaq has brought them personally into his game. Fans feel more emotionally involved, exciting a deeper fan relationship and moving them from a “the-game” to an “our-game” experience.


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