Exploring the Stages of Engagement to Connection

What came first the chicken or the egg? That is what comes to mind when hearing different perspectives of Engagement and Connection. Sometimes these terms are tossed around like they are interchangeable. Depending on the view you are subject to, you may have to do some digging to ascertain the direction of the message. We view Engagement and Connection as two very different stages within what ultimately enables a Cycle-of-Courtesy.

Many still question engagement as a good source for online and mobile lead generation, opting for intrusive messages via SMS, email, or newsletters. The problem may not be engagement, but within the idea that engagement is a standalone solution.

      Engagement within social media is only the first step. The difference between engagement and true connections lives within how you prepare, respond and adapt Continue reading

Social Media: “Engaged” to “Connected”

Effectively integrating social media within traditional marketing strategy requires an understanding of the value of social connections.

Engagement within social media is only the first step. The difference between engagement and true connections lives within how you prepare, respond and adapt

Duke University’s Fuqua School of Business and the AMA have released the February 2011 CMO Survey.

The results reflect a likely 18.1% increase in social media spending over the next five years, yet, at the same time, it seems many have concerns with the effective integration of social media. Continue reading

Defining What Is Truly “Innovative”

At a recent conference, speakers boasted about innovation ratings for major corporations.  Looking at the screen, I immediately panned down the list to see what was missing…  I mumbled to myself “this just isn’t right” and in my mind I completely jumbled the list. Moving some companies to the top and a few from the list all together.  My husband set there laughing, expecting me to jump out of my chair.

Dig a little deeper…Why did this list trouble me so?

Continue reading