What came first the chicken or the egg? That is what comes to mind when hearing different perspectives of Engagement and Connection. Sometimes these terms are tossed around like they are interchangeable. Depending on the view you are subject to, you may have to do some digging to ascertain the direction of the message. We view Engagement and Connection as two very different stages within what ultimately enables a Cycle-of-Courtesy.
Many still question engagement as a good source for online and mobile lead generation, opting for intrusive messages via SMS, email, or newsletters. The problem may not be engagement, but within the idea that engagement is a standalone solution.
Engagement within social media is only the first step. The difference between engagement and true connections lives within how you prepare, respond and adapt Continue reading