Everything IS Mobile…Convergence

I have pondered the idea of mobile convergence for many years.  This image is actually the back of one of our kitchen cabinets.  Trying to conceive of what was to come, I created a montage of images and notes.  It became very clear, that soon “everything would be mobile” and I now have a bit of  redemption,  at least in my kitchen.  (J-told you this would come in handy) Continue reading

Mind our Connectedness!

@deannalawrence

Enabling a people-to-people process helps to develop a “Cycle of Courtesy”.

Mobile check-ins continues to grow and evolve.  EVERYTHING, everyplace and everyone,  creates content, shares and stays in touch. These creative connections are forming new sources of ideas, news and advice; changing not only the way we communicate, but how we discover and live.

Via Mobile, social-interaction should be designed to create excitement. Turning an “everyday” task into an occasion and inspiring a sense of connectedness… creates emotional connections.

From SXSW – Enabling New Experiences & Creating Serendipity Through Check-ins via ImageThink

Enabling New Experiences & Creating Serendipity Through Check-ins

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La SpagoGuida, Simply a Trend?

We are so very pleased to see  La SpagoGuida highlighted as a media and publishing trend via Springwise last week!

More than a trend…

The convergence of mobile and online review sites will certainly continue to disrupt traditional models.   Working with our collaborators, we continue to explore the many possibilities for using real-time mobile as a platform for sharing information and creating unique  people-to-people advantages.

Zagat disrupted!

La SpagoGuida is a pocket-sized volume of 320 pages with an application for iPhone and Android smartphones.  Recommendations of “ordinary people without the snobbery” of  places where you will want to eat in Italy.

Online Ad Spend Intensifies

The ability to better target people online has created very effective investments for brands and far more personalized occasions for people. Mobile connections offer an even greater opportunity for relevance with the added benefit of continuous refinement.

Below a look at 2010.  For more details see eMarketer