Social Media: “Engaged” to “Connected”

Effectively integrating social media within traditional marketing strategy requires an understanding of the value of social connections.

Engagement within social media is only the first step. The difference between engagement and true connections lives within how you prepare, respond and adapt

Duke University’s Fuqua School of Business and the AMA have released the February 2011 CMO Survey.

The results reflect a likely 18.1% increase in social media spending over the next five years, yet, at the same time, it seems many have concerns with the effective integration of social media. Continue reading