| TED (Technology, Entertainment, Design) is where the world’s leading thinkers and doers gather to share ideas worth spreading.
Deanna Lawrence‘s insight:
Ten ads that are worthy of sharing…via TED. Year three of Ads Worth Spreading and the content is more valuable than ever. Emotional connection that are not about the brands or their products. These ads are about people, problems and real life.
Pinterest has gone from being the social network of choice for hipsters and mums to an essential marketing tool in little more than 12 months.
Deanna Lawrence‘s insight:
28.1% of Pinterest users have an annual household income of at least $100,000.There are more than 200,000 active Pinterest users in the UK.29% of UK users are in the highest income bracket.
Medical social network PatientsLikeMe is developing an open platform to improve the quality of data reported by its members and to share data with researchers.
Shortly after Twitter launched its Vine video product on Thursday, users noticed that the "find friends" feature connected to Facebook wasn't working, and it became obvious the two companies were at odds over Twitter's new "Instagram for video attempt." On Friday, Facebook came out and provided further clarification on its policy toward third-party apps, stating that it wants to grow a third-party developer ecosystem, assuming those apps share data back to Facebook and don't compete with its core product.
Surprising basically no one, Apple(s AAPL) CEO Tim Cook made time on his trip to China to meet Thursday with his company's most critical non-partner: the chairman of China Mobile. China Mobile is the largest carrier in the world's largest market for mobile phones: the company counts 650 million subscribers. But while its competitors China Telecom and China Unicom have partnered with Apple to sell the iPhone, …
I am happy to have a chance to share this quick review of real-time media and The London Games. During the summer, I worked with Communica to challenge the idea of “engagement”. We looked at how people wanted to connect and what they wanted to share.
Pinterest announced Wednesday that it will begin offering options on its site specifically for businesses, paving the way for business relationships between one of the fastest-growing social media sites and companies looking to take advantage of their engagement with users on that site. While the announcement isn't huge for now -- the new business option just allows company owners to snag their names, learn some best practices, and verify their accounts -- Pinterest makes vague mention of upcoming future options for businesses, and it's easy to see an analytics or ecommerce option changing the game and making Pinterest profitable.
181 million U.S. Internet users watched more than 39 billion online content videos in September.
comScore Video Metrix looks at video consumption each month. The continued increase in our adoption of online video is not a surprise, but this month video ads really got my attention.
In September 51% of the U.S. population watched at least one video ad, and this time video ad views reached 9.4 billion. The time to extend the branded story for more than 30 seconds is here, but it is equally important to pay attention to the unique online viewing habits of this 51%. The content has to be relevant, offering information or entertainment.
85% of the U.S. Internet audience viewed online video
Video ads accounted for 19.3% of all videos viewed
When the average viewer is forced to endure60.2 ads in 30 days, the content, and the process of developing the content must include an understanding of our behavior and our needs.
“My Filter”
Authentic content will continue to be extraordinarily successful. People love being the sacred discoverer of something new. Exploring YouTube and real-time media for the next great thing is wonderfully rewarding and immediately shared with those who have common interests.
For brands this means an entirely new experience. Allow me to share two recent examples.
The first: MIT Gangnam Style (MIT 강남스타일) uploaded just days ago, and now with more than 4 million views. You may not think of this as marketing for MIT, but it most certainly is.
Globalization will never again be…one-way!
The second: Air New Zealand’s An Unexpected Briefing #airnzhobbit- Currently more than 6 Million views. (also a great YouTube channel)
This type of content extends the brand through an experience that is emotional, and immediately shared!
Today we're pleased to announce the discovery of the first confirmed planet discovered by Planet Hunters, and it's a fabulous and unusual world. Labelled 'Planet Hunters 1' (or PH1) in a paper released today and submitted to the Astrophysical Journal, it is the first planet in a four-star system. It is a circumbinary planet - one which orbits a double star - and our follow-up observations indicate that there is a second pair of stars approximately 90 billion miles (1000 Astronomical Units) away which are gravitationally bound to the system.
