Rory Sutherland knows how to save marketing (Wired UK)

See on Scoop.itTrends: Mobile, New Media, Market Research and Collaboration

Why the next big technology may not be a technology at all

Deanna Lawrence‘s insight:

See on www.wired.co.uk

We Need A Little Insanity: Jordan Zimmerman at TEDxUSF

See on Scoop.itTrends: Mobile, New Media, Market Research and Collaboration

For our greatest success, we need to take daring risks and be willing to do things that may seem a bit “insane” to others. Advertising mogul Jordan Zimmerman…

Deanna Lawrence‘s insight:

Life via Jordan Zimmerman: his story of insanity and how it led to a life of remarkable feats.

See on www.youtube.com

Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV | CMO Strategy – Advertising Age

See on Scoop.itTrends: Mobile, New Media, Market Research and Collaboration

coca-cola finds online buzz has no measurable short-term sales impact, but digital display ads work about as well as tv.

Deanna Lawrence‘s insight:

I am really worried about how this article with trend with traditional thinkers.  I think this is a plea for better measurement!  We need to consider the advantages of emotional connections and what the long term impact for the brand will be.  I wish Coca-Cola was responding, co-creating and celebrating original content a bit more.  

See on adage.com