The Time for QR Codes/Tags is Still…Now

Article first published as The Time for QR Codes is Still…Now! on Technorati.

The demand for mobile information is extreme. Immediate and direct access to “more” has become an expected ever-present service.

A new initiative from Mellville House Publishing, called HybridBook, is bringing print books to life. Through the use of QR codes printed within the books, the reader can access highly curated text, maps, photographs and illustrations related to the original book. Now print books can have the same advantage as eBooks, thanks to those “catchy” QR codes.

Winning Social Media…There is No Off-Season

The Buffalo Bills are off to a good start. They began the season meagerly with small steps, but are starting to make bigger strides. This goes for their on-the-field team as well as their social media team.

Yes, social media is an important part of the program. With social media there is no off-season, draft, training camp or play-offs. The social media team has to be effective year round, and at the top of their game. It is time to take the next step. Buffalo Bills fans are tremendous fans, in good times and…not so good times, they have been for many years. (I can attest to that, as I am a Homer and fan for my entire life.)

LG Thrill 4G Enables a Collective 3D View | Jane’s Addiction Concert

LG  has embraced the idea of enabler!   At a recent Jane’s Addiction concert, fans were enabled to share their view by capturing footage of the concert via the LG Thrill 4G. The event was the first 3D user-generated concert and was also broadcast live on YouTube.  The concert will later be available on YouTube 3D.

Events, Concerts and Sports are perfect opportunities for brands to enable collaborative and immersive experiences for fans.

This is one TREND that will certainly disrupt!

What Could Be Next For Netflix

What were they thinking? Raising their rates like that? How could they?

Those are some of the questions you, or your friends and acquaintances, must have been asking of Netflix. What could be in store for the future?

Are they trying to eliminate, or at least decrease, the use of dvd’s? (We hope so!) Trying to force people to choose one-or-the-other? Streaming video or dvd, but who would pay for both? There are too many choices out there with iTunes, Xbox 360, Hulu and the others. Heck, BitTorrent is even an option. At our house, no great preference really, we don’t watch network television, except for news. Political news seems best delivered by Jon Stewart, so we wait to watch online. We don’t care which channel we use…as long as it is NOW! Honestly, the only reason we would ever use a DVD is when we absolutely could not get the content we wanted digitally.

Maybe Netflix is posturing for something down the road. Some big deal or merger. Will they expand content and get social? Are they preparing for an increase in shipping costs (for dvd)? Is there concerns over legislation or future bandwidth caps and metered broadband services (for livestream)?

All of these questions come to mind while pondering this recent move. Will the second quarter earnings statement shed any light on the future. We will just have to wait and watch and see.

As long as we don’t have to watch on dvd when it arrives in the mail…and we can livestream it!

Of course we love DISRUPTION and all of this is subject to change if Apple buys Hulu! Apple flirts with $400

Image: Netflix

“Eh…What’s Up Doc?”…Scan the Tag!

Microsoft Tag offers unique opportunities for “More”. These Tags/QR codes not only look like art, but allow for some of the best analytics available. Their proprietary platform leads to awesome insight.

Warner Bros is using Microsoft Tags to extend their brand’s experience at Comic-Con.

Microsoft Tags were artistically designed as posters.  But, with consequence,  T-shirts worn by the  staff  feature engaging content that will change everyday.

One tag points to exclusive content!
Source- Microsoft Tag

More about Microsoft Tag

Microsoft Tag is a flexible marketing tool that offers the following features:

• Robust analytics to inform your marketing campaigns on the fly
• Real-time location to localize your marketing efforts in each market
• Unique mobile device ID to use your marketing spend more effectively
• Full customization in black and white or color, including using your own
logo for brand recognition

No, we do not work for MTag…but, we love them!

“Eh…What’s Up Doc” is probably a registered trademark of Warner Brothers

2011 Emerging Global Trends Report…Almost There

It is  almost complete. We’re just putting the final touches on it. You know…dotting the i’s and crossing the t’s. Well OK, maybe more like finalizing data, double-checking sources, adjusting the color palettes and scrutinizing fonts.

Our 2011 Emerging Global Trends Report is just around the corner. Wanted to give everyone an update on the progress. There is an unbelievable amount of information in this comprehensive intercontinental document.

We have divided the current report into  six segments (Mobile, Social, Video, Measurement, Collaboration and Business) with case studies and observations added throughout. It is bursting with facts, statistics, projections and interactive content. In fact, every statistic and image/video is hyper-linked to the original source.

At just 10.21 Euro…you can’t afford to miss this mind expanding report.

Engagement? Okay, but only if I have to!

More from Brad!

I have launched a social media campaign for a friend. I picked it up on the side, to help him in my free time. How difficult could it be?

How is a Billboard in Berlin seen around the world…?Ask MINI

Easy…you livestream it!  Ideal example…MINI’s billboard live from Berlin!

MINI’s new role(s); service, resource provider and enabler… the result, sustainable connections!

People from around the world are watching… People from around the world are getting billboarded , then seen on the corner of Kurfürstendamm and Joachimstaler Strasse, or via Facebook…everywhere.

QR Codes Require Consequence

Recent findings from                                                                                                                   3GVision provide excellent support for our recent post Using QR Codes to “Make” A Connection. 

People require consequence when scanning QR codes. Whether they are looking for a coupon/discount, entering a sweepstakes/contest, or just searching for more information; there needs to be something of relevance at the end of the scan.  People will be looking for the “Free Prize Inside”.

Bring the Fans Into the NFL Draft Experience!

While watching the 1st round of the 2011 NFL Draft last night, as exciting as it was, some ideas came to mind on how to better “share the experience” and bring the fans closer to “Their Draft”. Pallino1021 has pushed the thought of how sports need to bring the fan closer to the game and ultimately their team…turning “The Game” experience into “Our Game” experience. Why not start with the Draft?