Exploring the Stages of Engagement to Connection

What came first the chicken or the egg? That is what comes to mind when hearing different perspectives of Engagement and Connection. Sometimes these terms are tossed around like they are interchangeable. Depending on the view you are subject to, you may have to do some digging to ascertain the direction of the message. We view Engagement and Connection as two very different stages within what ultimately enables a Cycle-of-Courtesy.

Many still question engagement as a good source for online and mobile lead generation, opting for intrusive messages via SMS, email, or newsletters. The problem may not be engagement, but within the idea that engagement is a standalone solution.

      Engagement within social media is only the first step. The difference between engagement and true connections lives within how you prepare, respond and adapt

Preparing an NFL Social Media Game Plan

Social media needs to play both sides of the ball. Just like a successful football team can’t choose to play just offense, or just defense; a successful social media program must Engage and Respond.

KLM – Committed to “Response”

A Brands new role is service, being a resource provider and an enabler.

KLM is committed to listening, and responding, to people.  To demonstrate this commitment, today KLM is “live” responding  to tweeted service questions via Twitter, Facebook and YouTube, and in a big way.

Winning Social Media…There is No Off-Season

The Buffalo Bills are off to a good start. They began the season meagerly with small steps, but are starting to make bigger strides. This goes for their on-the-field team as well as their social media team.

Yes, social media is an important part of the program. With social media there is no off-season, draft, training camp or play-offs. The social media team has to be effective year round, and at the top of their game. It is time to take the next step. Buffalo Bills fans are tremendous fans, in good times and…not so good times, they have been for many years. (I can attest to that, as I am a Homer and fan for my entire life.)

2011 Emerging Global Trends Report…Almost There

It is  almost complete. We’re just putting the final touches on it. You know…dotting the i’s and crossing the t’s. Well OK, maybe more like finalizing data, double-checking sources, adjusting the color palettes and scrutinizing fonts.

Our 2011 Emerging Global Trends Report is just around the corner. Wanted to give everyone an update on the progress. There is an unbelievable amount of information in this comprehensive intercontinental document.

We have divided the current report into  six segments (Mobile, Social, Video, Measurement, Collaboration and Business) with case studies and observations added throughout. It is bursting with facts, statistics, projections and interactive content. In fact, every statistic and image/video is hyper-linked to the original source.

At just 10.21 Euro…you can’t afford to miss this mind expanding report.

Engagement? Okay, but only if I have to!

More from Brad!

I have launched a social media campaign for a friend. I picked it up on the side, to help him in my free time. How difficult could it be?

The X-Factor: Sports Teams and Social Media

Even though social media should be second nature to professional sports teams by now, not everyone gets it. Sports, especially professional sports, is a social interaction. Not just the game, but the activities associated with it. Fan Clubs, Tailgates, Draft Parties, Rallies, Team Introductions, All-Star Games and the like, are all social experiences.

Does your favorite team truly engage and connect with it’s Fans?

“Great social media moments are born from great social media opportunities!”

-Buffalo Bills Introduce New Uniforms with Military Personnel.                      -Dallas Mavericks- friends.mavs.com Site                                                            -Cleveland Indians Social Suite seating

Does your favorite team really interact with the Fans, or do they just broadcast the team news via social media platforms.

The X-factor: Emotional connections.  Teams must engage and connect with their fan-base. Allow the Fans to play out their emotional role in the game/team. Compel the Fans to feel as if it is Our Game/Team, not just the game/team. When the Fans go to the ballpark, stadium, etc., the overall feeling should be- “I’m in my element…part of the team”.

It seems all professional sports teams participate in social media. But there is only a handful that actively immerse fans in the game and themselves within social media, to engage and connect.

What about your team? Any thoughts?

Click images for original source

Social Media and Facebook…How is your Defense?

 It’s not just social media…It’s a foundation for collaborative innovation and the most important element of sustainable business strategies

‎“I think”

We are monitoring a Facebook page that is generating a great deal of personal thought in opposition to a brand’s suggestion. The brand seems to be losing control of their message as posts continue. An alternative page was created and is growing at an accelerated rate.  It is possible that the alternative page may never have been created if the brand had responded in a timelier manner and with genuine regard.

We’re Going Streaking!…ESPN

That is currently the battle-cry of my son-in-law. No, not that 70′s fad. We’re talking ESPN Streak For The Cash.

Not only has ESPN created an addicting game/competition, they have also engaged hundreds-of-thousands of players.  You log in each day (as many times as you choose), to make selections/guesses on the outcome of certain sporting events or circumstances. You are measured by your win streak. Yes…that’s consecutive wins.

Are the Buffalo Bills Listening!?!

Yesterday’s post, (see below) challenged the NFL and their teams to engage fans more in the NFL Draft. Pallino1021 offered a few examples of how to form stronger emotional ties by including FANS in the team’s draft.

Did someone at the Buffalo Bills happen to read this post!?!

Today, the Buffalo Bills tweeted…

@buffalobills

“What position” would you like the see the #Bills address with their next selection: Round 4, 122 overall.

Brilliant! A step in the right direction. Keep up the good work. Including fans, even by simply asking for their thoughts, made ME feel like a part of the team!!

Go You Buffalo Bills!

The Back Story!

Bring the Fans Into the NFL Draft Experience!

Social Media: Staying Tuned-In to the NFL