Social media needs to play both sides of the ball. Just like a successful football team can’t choose to play just offense, or just defense; a successful social media program must Engage and Respond.
The demand for mobile information is extreme. Immediate and direct access to “more” has become an expected ever-present service.
A new initiative from Mellville House Publishing, called HybridBook, is bringing print books to life. Through the use of QR codes printed within the books, the reader can access highly curated text, maps, photographs and illustrations related to the original book. Now print books can have the same advantage as eBooks, thanks to those “catchy” QR codes. Continue reading
Talk about a captive audience…
Recently we embarked on a family outing at a popular theme park. You know…rides, games, kid’s rides, shows and ridiculously overpriced concessions. The kind of park where you have to stand in line for at least an hour before you can ride. Talk about an opportunity to engage! Continue reading
2Spaghi is one of the case studies in our just released 2011 Emerging Global Trends Report. They are the biggest social network in Italy sharing authentic reviews about restaurants and hotels. Recently, 2Spaghi added Google+ to each of the restaurant pages making it even more a part of the social graph. 2Spaghi’s Facebook page already has almost 7,000 followers and has proved a fertile environment for ideas and discussion.
The idea of influence grew organically leading to lasting connections, accountability and even fun disagreements Continue reading
Microsoft Tag offers unique opportunities for “More”. These Tags/QR codes not only look like art, but allow for some of the best analytics available. Their proprietary platform leads to awesome insight.
Warner Bros is using Microsoft Tags to extend their brand’s experience at Comic-Con.
One tag points to exclusive content!
Source- Microsoft Tag
Microsoft Tag is a flexible marketing tool that offers the following features:
• Robust analytics to inform your marketing campaigns on the fly
• Real-time location to localize your marketing efforts in each market
• Unique mobile device ID to use your marketing spend more effectively
• Full customization in black and white or color, including using your own
logo for brand recognition
No, we do not work for MTag…but, we love them!
“Eh…What’s Up Doc” is probably a registered trademark of Warner Brothers
It is almost complete. We’re just putting the final touches on it. You know…dotting the i’s and crossing the t’s. Well OK, maybe more like finalizing data, double-checking sources, adjusting the color palettes and scrutinizing fonts.
Our 2011 Emerging Global Trends Report is just around the corner. Wanted to give everyone an update on the progress. There is an unbelievable amount of information in this comprehensive intercontinental document.
We have divided the current report into six segments (Mobile, Social, Video, Measurement, Collaboration and Business) with case studies and observations added throughout. It is bursting with facts, statistics, projections and interactive content. In fact, every statistic and image/video is hyper-linked to the original source.
At just 10.21 Euro…you can’t afford to miss this mind expanding report.
People require consequence when scanning QR codes. Whether they are looking for a coupon/discount, entering a sweepstakes/contest, or just searching for more information; there needs to be something of relevance at the end of the scan. People will be looking for the “Free Prize Inside”. Continue reading