The Time for QR Codes/Tags is Still…Now

Article first published as The Time for QR Codes is Still…Now! on Technorati.

The demand for mobile information is extreme. Immediate and direct access to “more” has become an expected ever-present service.

A new initiative from Mellville House Publishing, called HybridBook, is bringing print books to life. Through the use of QR codes printed within the books, the reader can access highly curated text, maps, photographs and illustrations related to the original book. Now print books can have the same advantage as eBooks, thanks to those “catchy” QR codes. Continue reading

Winning Social Media…There is No Off-Season

The Buffalo Bills are off to a good start. They began the season meagerly with small steps, but are starting to make bigger strides. This goes for their on-the-field team as well as their social media team.

Yes, social media is an important part of the program. With social media there is no off-season, draft, training camp or play-offs. The social media team has to be effective year round, and at the top of their game. It is time to take the next step. Buffalo Bills fans are tremendous fans, in good times and…not so good times, they have been for many years. (I can attest to that, as I am a Homer and fan for my entire life.) Continue reading

A Visual Look Inside SXSW 2012…and a bit about our panel

Matt Biddulph has created a visualization of the more than 3,000 prospective 2012 SXSW panels that is certainly worth a look.   Matt’s efforts offer a good look at what people want to talk about.  Social Media is still an overwhelming category, but it is good to see many have moved into what’s next. (click here or image for full view) Continue reading

So, I’m just standin’ here…Enable Me!

Talk about a captive audience…

Recently we embarked on a family outing at a popular theme park. You know…rides, games, kid’s rides, shows and ridiculously overpriced concessions. The kind of park where you have to stand in line for at least an hour before you can ride. Talk about an opportunity to engage! Continue reading

LG Thrill 4G Enables a Collective 3D View | Jane’s Addiction Concert

LG  has embraced the idea of enabler!   At a recent Jane’s Addiction concert, fans were enabled to share their view by capturing footage of the concert via the LG Thrill 4G. The event was the first 3D user-generated concert and was also broadcast live on YouTube.  The concert will later be available on YouTube 3D.

Events, Concerts and Sports are perfect opportunities for brands to enable collaborative and immersive experiences for fans.

This is one TREND that will certainly disrupt! Continue reading

Interactive Publishing: Ideal for Extending Experiences

A look inside our 2011 Emerging Global Trend Report

One of my favorite trends is interactive publishing and the implications for extending experiences through mobile devices. In fact, the report itself was created to be viewed within a tablet format.  Using full-view, every page offers links to more information.

Bringing stories to life…

Interactive (digital) publishing will disrupt how writers create and editors view publishable content, but more importantly how people consume content, learn and share.  With Facebook’s recent acquisition of Push Pop Press, even more disruption is ahead. Continue reading

la Spagoguida 2011…Now with Google+

2Spaghi is one of the case studies in our just released 2011 Emerging Global Trends Report. They are the biggest social network in Italy sharing authentic reviews about restaurants and hotels. Recently, 2Spaghi added Google+ to each of the restaurant pages making it even more a part of the social graph.  2Spaghi’s Facebook page already has almost 7,000 followers and has proved a fertile environment for ideas and discussion.

The idea of influence grew organically leading to lasting connections, accountability and even fun disagreements Continue reading