Facebook, Google, And Twitter’s War For App Install Ads

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Deanna Lawrence:

Just too many apps.
Future solutions will focus on what YOU select as important, helping you filter out all of the noise from your connected world.

Originally posted on TechCrunch:

[tc_dropcap] An unexpected consequence of our love apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities discovered. That is why the app install ad has become the lifeblood of the mobile platform business.[/tc_dropcap]

Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though: Apps.

Too Many App[tc_rr_related_video] [tc_rr_crunchbase]

Lured by billions in app install ad spend per quarter and hoping to grow that pie, Facebook, Twitter, and Google have stepped up. But to win those dollars, they have to buddy up to developers.

Facebook and Twitter really have…

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IoT platforms and the product iteration argument

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Deanna Lawrence:

The Internet of Things (IoT) offers an important point of communication and the ability to learn about consumer lifestyle.
For consumers, the ability to manage all of these connected things is going to be a challenge. FridgeNality accounts for IoT and manages very smart connections.

Originally posted on Gigaom:

When it comes to the smart home, big names like Nest and Dropcam have gotten most of the attention due to their product success and lucrative acquisition figures. But as impressive as these products have been, there are a multitude of other unknown products ranging from door locks to basic thermostats that require connectivity and back end cloud services.

Stepping into this market niche are a wave of Internet of Things (IoT) platform providers that work with manufacturers to provide both hardware (modules with a processor and a wifi chip) and software services like iOS/Android integration, APIs, and cloud services. While big players like GE and Cisco likely will make a play for this space, particularly on the industrial side, the early startups include Electric Imp, Ayla Networks, Xively and Arrayent.

Sexy air conditioning

It’s a lot less sexy than Nest, but for manufacturers that don’t have internal engineering teams…

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#makingAdifference Shinola: One Detroit Man’s Quest to Revive American Manufacturing

Via Mashable

Twitter Pollutes The Timeline

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Deanna Lawrence:

“A variety of signals”…relevant and interesting or noise?

Originally posted on TechCrunch:

If your Twitter stream is looking a little more crap random than usual there’s a concrete reason for that: Twitter has made a behind-the-scenes change which means it’s algorithmically adulterating the mix of content you see. Not that they’re putting it like that, of course.

The specific change in how your Twitter timeline operates allows for the company to inject additional content into your feed from other users you don’t follow. This is in addition to promoted tweet advertising content — you still get that thrust into your feed too.

Yesterday the company added the following paragraph to a Help Center page which details exactly how far it’s moving the goal posts here:

Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is…

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Twitter is TV

Deanna Lawrence:

I can’t imagine our world advancing in a more positive direction without Twitter. #Connected

Originally posted on Quartz:

Rick Perry mugshot on Twitter
no-caption

When Twitter was still Twttr, before tweets were even limited to 140 characters, the company’s founders had a crucial decision to make. Jack Dorsey’s original vision was that users could only ever have one status at a time, like an away message. Ev Williams argued that all status updates should display in chronological order, like tiny blog posts.

Williams, of course, won out. He hacked together the original prototype of Twitter using code from his previous blogging startup, Blogger, according to Nick Bilton’s book Hatching Twitter. The first updates are still preserved on the web:

“setting up my twitlog”

“hmmm… will it work?”

“Checking if this works”

“Wondering if it’s safe to leave the office. (sounds like a torential downpour)”

“Driving home”

“Jamming to mia. In car”

“Wondering whatls for dinner”

For better and worse, that is what Twitter became: update after update after update, some eventually much more profound…

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What LinkedIn’s marketing prospects look like after its Bizo buy

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Deanna Lawrence:

An interesting future for LinkedIn.

Originally posted on Gigaom:

Last weekend, Bloomberg News got ahold of what it claimed was an internal LinkedIn memo where the company envisioned a $1 billion business by 2017 as an “integrated marketing and sales platform” for business-to-business (B2B) marketers, fueled with its $175 million acquisition of Bizo. Business Insider posted the purported document a few days later. Is this vision realistic? And what does it mean for digital marketing and advertising?

What Bizo does is what marketing automation phrase-makers call “multichannel nurturing.” Most of that nurturing drives either email marketing or advertising re-targeting. In B2B marketing, it’s usually about lead generation and email lists — the path from white paper or webinar through Marketo to sale and back again.

Can LinkedIn pull it off?

LinkedIn’s marketing solutions revenue was $360 million in 2013, and was weighted towards ads and content marketing that complement LinkedIn’s main business of recruiting and career management. Ads for conferences…

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41% of U.S. Consumers willing to make a Pri-vestment – @eMarketer

Discounts Drive Some US Consumers to Disregard Privacy Concerns – eMarketer.

Recent studies show that consumers are taking extra steps to keep information private.  Perhaps to avoid spam messages, or to reduce all of the noise, from marketers that know nothing about them. This article, from eMarketer and a recent study by TRUSTe reflects the extremes people are willing to go to to protect privacy.

What is interesting…

At the same time, people are also willing to share  a  little more about them, but only with brands that will pay attention.  Brands that offer truly relevant messages, offers and discounts are rewarded with continuous learning. This idea is supported by an October 2013 study by  Etailing Solutions, suggesting an interest in extending privacy in return for better discounts.

“But there is one exception a significant portion of consumers would be OK letting marketers use their personal data for: a good deal on products and services. According to an October 2013 survey from Etailing Solutions, 41% of consumers agreed or strongly agreed that they were willing to let marketers use their personal data to provide discounts on goods and services”

We have recently conducted a great deal of brand and consumer interviews for our startup.  Our findings reinforce a willingness to exchange privacy, in return for a more “worth-it” connection with brands.  On the brand side, they are challenged with the idea of response, but look forward to moving closer to consumers on an individual level. 

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