Pinterest offers businesses creative options for truly emotional connections…
Originally posted on Gigaom:
Pinterest announced Wednesday that it will begin offering options on its site specifically for businesses, paving the way for business relationships between one of the fastest-growing social media sites and companies looking to take advantage of their engagement with users on that site. While the announcement isn’t huge for now — the new business option just allows company owners to snag their names, learn some best practices, and verify their accounts — Pinterest makes vague mention of upcoming future options for businesses, and it’s easy to see an analytics or ecommerce option changing the game and making Pinterest profitable.
Targeting brands and giving them more insight into engagement on the platform is exactly what Facebook has done with brand pages and insights, and it makes sense for Pinterest to begin courting businesses, who have already had success using the site. It’s also easy to see how Pinterest moving into branding and analytics would signal death for more than a few startups that are entirely focused on providing analytics for Pinterest (for example, sites like HelloInsights, Pinfluencer, Pinalytics, Pintics, and others.)
In a blog post, Pinterest notes the wide variety of brands already getting good traction, either on Pinterest itself or by making items easier to pin, including Anthropologie, Whole Foods, the Smithsonian, and Amazon.