IBM’s “State of Marketing 2012” reached out to more than 350 global marketing professionals.
Marketing has moved beyond awareness…
Marketers must champion a collaborative approach with IT, to effectively focus on experiences throughout a product/ customer life-cycle.
“It’s more about people, than products”
What you must know:
Data will create the competitive difference
Mobile is no longer an option
Marketers are still challenged with using social media
- 79% Run social marketing in silos, discretely and on an ad hoc basis
- 51% have yet to use social media data to target better marketing content
- …and only 22% are creating purposeful integrated campaigns
