How to Be “Social” A lesson from MINI Canada on Facebook


MINI Canada has just over 73,000 likes, and a very significant number of people are interacting with their content on Facebook.

“Their” Redefined

MINI Canada enables people to play a stronger role in the way they connect on Facebook.  Allow me to offer one quick and most favorite example…

Recently, MINI Canada shared an image that was added to their page. The post was a huge delight to folks who love MINI.   The image was liked, commented on,  and shared, but also tagged.  Yes, tagged, people began to tag a specific MINI within the image as their own. The unexpected result, a fun and enduring way to seed personal connections to MINI.

Through a social strategy designed to nurture sharing and response, MINI Canada has established the key return of social media…emotional connections.

 

“Original” Advantages…

Friends of MINI Canada are likely to seek out future posts, considering MINI Canada as a source of fun.

Facebook fans will also be more likely to interact, to share, and to trust MINI Canada’s content.  Although it may be rather difficult to determine immediate and clear metrics, it is terribly easy to define an emotional return on MINI Canada’s social strategy.

Christoph Hurni took the photo on August 29, 2004 in Wassen, Canton of Uri, CH

A Cycle-of-Courtesy

MINI Canada has also encouraged a reciprocal process within Facebook.  By creating an environment that celebrates authenticity and appreciation, MINI Canada has set high standards for how people should interact within Facebook.

Following-up…Taking Responsibility

MINI Canada was able to request more details from the original source, asking KI RK, to identify the original source of the image so that they could offer proper credit.  MINI Canada’s actions maintain accountability.   At the same time, they learned a bit more about KI RK. He loves to search for MINI images.  KI RK could be a great source (e.g. archeologist) of original content in the future.

  • It would be great to give props to the photograph since it has been taking FB by storm! I just thought it was cool and wanted to share! … KI RK
  • I’m a Google image RAT! I found it by just looking at different images of Minis…KI RK

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