The use of data will define competitive advantages…
Originally posted on Gigaom:
“The field of [big data] draws on findings from statistics, databases, and artificial intelligence to construct tools that let users gain insight from massive data sets.”
- Michael Pazzani, Intelligent Systems
Pazzani’s quote was originally published in February 1999 and did not reference big data; it referenced knowledge discovery and data mining (KDD). In the ’90s, there was considerable excitement around KDD, a new field of analysis that seemed poised to revolutionize the way we make decisions. Fast forward 15 years or so, and KDD is firmly entrenched within the plateau of productivity; it has profoundly changed the way that organizations and institutions answer questions.