We are defining “social” value by what we share and the role we play within the creative process
Starbucks‘ Cup Magic app integrates augmented reality within your cup or eGift.
For Starbucks, enabling people to connect with those that matter most is an ideal transition from traditional marketing.
An ideal example…
The magic of love is sent and received as virtual Valentine’s Day messages. Once the limited edition Valentine’s Day cups are scanned the cups come to life with visual effects.
People are involved in the process and these immersive experiences are certain to trigger emotional connections for Starbucks.
