Metwit Adds the Power of Instagram!

Everyone loves Metwit, Everyone loves Instagram, and Everywhere you go, you always take the weather with you[Crowded House]

The perfect Storm!

Team Metwit has been working non-stop to create the ideal environment for Metwitters as they discover and share the fun,  and the fury of weather.

Adding Instagram to Metwit was the perfect next step!  The ability to immediately view images of weather related content, brings another layer of understanding, emotional connection, and easy translation to this very global weather resource.

La differenza è che qui si hanno a disposizione migliaia di amici!

Adding images  was a natural first step in what is certain to be many updates to Metwit.  The team is committed to offering tools that will make it easy for like-minded outdoor enthusiasts to connect. The photographs also offer a real-time window and “original” view of the places we love.

Curious to see what sunset was like in Denmark today?

Forecast?  These smart developers have applied a collective approach to innovation and love the idea of co-creation. Future updates are likely to be influenced by Metwit users and outdoor enthusiasts to meet their very specific needs.

Outlook… through crowd-sourced design challenges, the creative look of Metwit is expected to continue to transform and change just like the weather.

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Creating Meaningful Experiences: “Starry Night” Van Gogh and Vrellis

“Starry Night” Vincent Van Gogh

Vincent Van Gogh was not limited by the confines of his surroundings when he created Starry Night in 1889. His gift allowed him to envision and express a very different reality from what he was living. More than one hundred years later, Van Gogh’s night sky, swirling clouds, and a bright crescent moon still invite us to escape, while the stars miraculously continue to intrigue, leaving it difficult to return to our reality.

Now, Greek Artist, Petros Vrellis has made returning to reality even more difficult.  His work enables our natural emotions to truly connect with Starry Night, to move elements of the painting and to co-create a personal interpretation.  Through Vrellis’ work and our imagination, the painting is given new, and thoroughly interactive life. The animation reacts to touch, also prompting a musical response, made possible with openframeworks.

True, Vincent Van Gogh and Petros Vrellis were not thinking of Starry Night as  an analogy for better marketing, but the emotional connections that we form from interacting with the painting offers a lesson.

The idea of “Original”

Through Petros’ Starry Night we are involved, and have the ability to co-create our Original Starry Night.  The experience is empowering and reflects a very personal journey.  The lesson…companies should identify opportunities to involve people in the process.  Co-creating unique styles and original substance will certainly produce more meaningful experiences and support lasting connections.

Recent examples: Pinterest and Metwit

Starbucks enables People-to-People and Celebrates Connections!

We are defining “social” value by what we share and the role we play within the creative process

Starbucks‘ Cup Magic app integrates augmented reality within your cup or eGift.

For Starbucks, enabling people to connect with those that matter most is an ideal transition from traditional marketing.

An ideal example…

The magic of love is sent and received as virtual Valentine’s Day messages.  Once the limited edition Valentine’s Day cups  are scanned the cups come to life with visual effects.

People  are involved in the process and these immersive experiences are certain to trigger emotional connections for Starbucks.

Super Bowl XLVI… the Mobile Experience

“Mobile convergence will energize a system of experiences and occasions, each filled with opportunity!” For brands…this means always enabling, always listening, ready to respond and adapt.

Super Bowl XLVI…is once again more than a football game, and the social aspect of the game is more than simply breaking Twitter records.  This year Super Bowl XLVI will create connections.  Viewers are expected to use mobile devices at unmatched levels and the demand for mobile interaction is tremendous.  Immediate, direct access to “more” is expected, and brands are challenged to create spectacular interactive experiences.

Extraordinary relevance

Promises of brilliant content are certain, but tremendous value is most often created when fans discover, conquer, own, and share stories about who they are and what they know.  Creative brands will be prepared to listen, will adapt quickly and respond with authentic messages. So, what is the outcome? Emotional connections, possible when brands nurture dialogues and support the role of people in the process.

How will we connect?  Apple shipped over 15 million iPads in Q4 2011

Position a very different kind of strategy

Honda has had great success with the early release of the Ferris Bueller’s Day Off big game commercial.  The video already has more than 8 million views, great news for Honda as they launch the all-new 2012 CR-V.  Still,with almost 60 hours of video uploaded to YouTube every minute, imagine the possibility for unique opportunities.  Enable people to capture original video and celebrate the imagination of people in real-time, as they are watching the game.

…Raison d’être

#GameDayPolarBears

Living, breathing, and ever-changing content.  Coca-Cola® has given their Polar Bears permission to throw a Super Bowl Party. While watching the game, the polar bears will be chatting with, so far, more than 18,000 friends.  As of now, the popular hosts have only invited a little more than 64,000 friends via Facebook.

Become a resource

Chevy is sponsoring “Road To The #SuperBowl

Chevy has become a resource for those wanting to track tweets per minute and see who is sharing content in real-time. Chevy has also reached out to Detroit Labs to develop a great mobile app. The Chevy Game Time App offers viewers a chance to interact with exclusive content, get real-time stats, and be a part of the game with live trivia. At this point are we fans or players?  Players can win 1 of 20 Chevys and other prizes.

Service…extended brand experience

Xbox LIVE Gold access will be free February 2-5.  Xbox wants to make sure that fans experience ESPN via Xbox LIVE.  The Super Bowl is ideally targeted and Xbox will extend the brand’s experience with Madden Bowl XVIII!  On February 2nd, NFL players and celebrities teamed up in a 3-on-3, playing for the coveted title of Madden NFL 12 champions! I like this idea, but would love to see real-people also involved.  Celebrity overload I guess.  During Super Bowl week, the last thing some of us care to see are more celebrities.

Consider the value of social media…Loyalty and Learning.  Then add the perception of “people” defining their personal value by what they share. Now consider the passion and true emotion within sporting events.  This is only the beginning, the 2012 Olympics are only a few months away. The games will further test brands to create strong resources and enable “my” Olympics.

Super Bowl Goes Mobile viaInteractive Advertising Bureau

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Announcing a global talent search for TED2013 speakers

Deanna Lawrence:

An ideal way to find authentic and creative messages that may otherwise be missed!

Originally posted on TED Blog:

UPDATE: Get details on online signups for events near you: list of opening dates for TED2013 auditions.

The best moments at TED have often come from unexpected places. But this year, we’re pushing that to an entirely new level. We’re staging a global talent search to bring together the most remarkable lineup in TED’s history. A series of public talent searches in cities around the world will reveal voices, talents and ideas that delight and surprise. As a result, at least half of our TED2013 program will literally be crowd-sourced through what we’re calling the TED2013 Worldwide Talent Search.

Public events will be happening in 14 countries on six continents — in Amsterdam, Bangalore, Doha, Johannesburg, London, Nairobi, New York, São Paulo, Seoul, Shanghai, Sydney, Tokyo, Tunis and Vancouver — between April and June 2012. The talent searches will be official TED events, and we’ve tapped local TEDx organizers…

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