Winning Social Media…There is No Off-Season

The Buffalo Bills are off to a good start. They began the season meagerly with small steps, but are starting to make bigger strides. This goes for their on-the-field team as well as their social media team.

Yes, social media is an important part of the program. With social media there is no off-season, draft, training camp or play-offs. The social media team has to be effective year round, and at the top of their game. It is time to take the next step. Buffalo Bills fans are tremendous fans, in good times and…not so good times, they have been for many years. (I can attest to that, as I am a Homer and fan for my entire life.)

A Visual Look Inside SXSW 2012…and a bit about our panel

Matt Biddulph has created a visualization of the more than 3,000 prospective 2012 SXSW panels that is certainly worth a look.   Matt’s efforts offer a good look at what people want to talk about.  Social Media is still an overwhelming category, but it is good to see many have moved into what’s next. (click here or image for full view)

More NFC vs QR Code talk….silly

First the back-story: Nokia shared a video that offers a grand illustration of using “NFC” as a new way to “share, pair and connect“.

The video is great and leaves us with dreams of effortless connecting as we
“tap” to share, check-in and play.

So, I’m just standin’ here…Enable Me!

Talk about a captive audience…

Recently we embarked on a family outing at a popular theme park. You know…rides, games, kid’s rides, shows and ridiculously overpriced concessions. The kind of park where you have to stand in line for at least an hour before you can ride. Talk about an opportunity to engage!

This Week was Interesting…

Everything “IS” Different

Article first published as Everything IS Different on Technorati.

We have just completed three months of trend exploration, analysis and reporting. So what’s different? Again…Everything.

Change has become the only constant!

Enabling A Cycle-of-Courtesy…Carlsberg

Carlsberg creates real-world occasions and challenges the “ideals” of traditional marketing by enabling people.  Carlsberg Tournée Digitale supports social sharing, allows branded content to feel original and when shared…is definitely an emotional connector.

A Cycle-of-Courtesy begins and all within their branded message…!

More – Carlsberg….Spring 2011

“Offer to clean your neighbor’s oven”…Carlsberg

Social Media: A key connector in Asia-Pacific…Burson-Marsteller

Source: Burson-Marsteller Asia-Pacific

An ideal look at Social Media across a very connected and yes, very mobile Asia-Pacific.

“Social Chefs”…We Want More!

Now-a-days, not only does a Chef have to know how to cook and direct a culinary team; they need to be able to tweet, plus, post, blog, vlog, upload, download, pin and livestream. They must now…Be Social!

The job description of today’s Chef goes beyond the doors leading out of the kitchen.

Everything IS Mobile…Convergence

I have pondered the idea of mobile convergence for many years.  This image is actually the back of one of our kitchen cabinets.  Trying to conceive of what was to come, I created a montage of images and notes.  It became very clear, that soon “everything would be mobile” and I now have a bit of  redemption,  at least in my kitchen.  (J-told you this would come in handy)