That’s right…On Twitter! What better way is there to keep up on the Breaking News about the Boehner Plan Vote in Congress? Up to the minute tweets detailing the back room meetings, pizza parties, calling Representatives in for closed door meetings, and the like.
Our “filtered” news channel of choice on Twitter is @LukeRussert. He embraces social media as a tool for reporting the news. His tweets are accurate (not sensationalized), to the point, honest and delivered with a sense of humor when appropriate. It doesn’t hurt that he is a Buffalo Bills fan also, but that’s just an added bonus.
Twitter, as well as other social media platforms, are becoming the preferred devices for delivering the news. They are NOW…when we want them. With Twitter pushing ads to user timelines, it looks like they see it coming too. News can now be delivered on your device of preference, at your location of preference. No more being held captive by a television news channel…ranting a network’s version of the news…at the time that they decide you want to hear it. Now it is news when you want it…where you want it…how you want it!
Tonight give it a try. Turn off your television…tune in to Twitter…and watch the news!
What were they thinking? Raising their rates like that? How could they?
Those are some of the questions you, or your friends and acquaintances, must have been asking of Netflix. What could be in store for the future?
Are they trying to eliminate, or at least decrease, the use of dvd’s? (We hope so!) Trying to force people to choose one-or-the-other? Streaming video or dvd, but who would pay for both? There are too many choices out there with iTunes, Xbox 360, Hulu and the others. Heck, BitTorrent is even an option. At our house, no great preference really, we don’t watch network television, except for news. Political news seems best delivered by Jon Stewart, so we wait to watch online. We don’t care which channel we use…as long as it is NOW! Honestly, the only reason we would ever use a DVD is when we absolutely could not get the content we wanted digitally.
Maybe Netflix is posturing for something down the road. Some big deal or merger. Will they expand content and get social? Are they preparing for an increase in shipping costs (for dvd)? Is there concerns over legislation or future bandwidth caps and metered broadband services (for livestream)?
All of these questions come to mind while pondering this recent move. Will the second quarter earnings statement shed any light on the future. We will just have to wait and watch and see.
As long as we don’t have to watch on dvd when it arrives in the mail…and we can livestream it!
Microsoft Tag offers unique opportunities for “More”. These Tags/QR codes not only look like art, but allow for some of the best analytics available. Their proprietary platform leads to awesome insight.
Warner Bros is using Microsoft Tags to extend their brand’s experience at Comic-Con.
Microsoft Tags were artistically designed as posters. But, with consequence, T-shirts worn by the staff feature engaging content that will change everyday.
One tag points to exclusive content! Source- Microsoft Tag
Microsoft Tag is a flexible marketing tool that offers the following features:
• Robust analytics to inform your marketing campaigns on the fly
• Real-time location to localize your marketing efforts in each market
• Unique mobile device ID to use your marketing spend more effectively
• Full customization in black and white or color, including using your own
logo for brand recognition
No, we do not work for MTag…but, we love them!
“Eh…What’s Up Doc” is probably a registered trademark of Warner Brothers
It is almost complete. We’re just putting the final touches on it. You know…dotting the i’s and crossing the t’s. Well OK, maybe more like finalizing data, double-checking sources, adjusting the color palettes and scrutinizing fonts.
Our 2011 Emerging Global Trends Report is just around the corner. Wanted to give everyone an update on the progress. There is an unbelievable amount of information in this comprehensive intercontinental document.
We have divided the current report into six segments (Mobile, Social, Video, Measurement, Collaboration and Business) with case studies and observations added throughout. It is bursting with facts, statistics, projections and interactive content. In fact, every statistic and image/video is hyper-linked to the original source.
At just 10.21 Euro…you can’t afford to miss this mind expanding report.
I have launched a social media campaign for a friend. I picked it up on the side, to help him in my free time. How difficult could it be? Continue reading →
This tweet about Spacewalker Ron Garan’s “To Do” list offers inspiration. Approach new media and mobile connections as an opportunity to learn. Focus your long-term strategy on some elements that are as yet, unknown. And next, embrace disruption as a new natural part of business.
Allow curiosity to shift your mindset, as Everything IS also possible.
Spacewalker Ron Garan is carrying the 1400-pound pump module while riding Canadarm2 from the space station to Atlantis' cargo bay.— (@NASA) July 12, 2011
In the age of Groups, Lists, Hashtags and Circles; the immense level of comparative information is tremendous. The idea of segments must not only be contextually rich, but also allow for continuous change. This information must be carefully extracted, filtered and then acted on… in real-time.
Traditional advertising was designed to disrupt…stop us in our tracks…force us to pay attention to an all-inspiring message that marketers “KNEW” we would want to hear. Offering products brand managers “KNEW” we would want to buy…at least “they” thought so.
People have digitally matured! We not only filter our personal information stream, but separate our business/brand streams as well. We want to consume and digest information that we want to consume, not what “they” want us to consume.
Brands have to keep up with people, ALWAYS listen, and never disrupt our course. In some ways the process is much easier. Brands now have the advantage, the ability to KNOW what we are really saying and experience, first hand, how brands fit in our lives.
Brands new role…service, resource provider and enabler…
Aspire to be “My” branded connection to…..?
As a trusted resource, we will invite brands to tag-a-long in life; perhaps even rely on brands within discontinuous spaces.
Social media and engagement are more than just a data point…
Always listen. We are saying and sharing, sometimes even shouting, what we want.
Change and adapt…Now that you really KNOW what we need
The new war room is a corporate “everything is changing” room
Yes, these insights are unstructured and rightly so. It would be impossible to try and fit enormous levels of unstructured data into pre-determined buckets. But, understanding that filters can play a role in making sense of ever-evolving insight offers direction and a real solution.
Remain flexible within thinking about how and what to filter.
Effectively integrating social media within a traditional marketing strategy requires an understanding of the value of social connections.
Engagement within social media is only the first step. The difference between engagement and true connections lives within how you prepare, respond and adapt…
It seems a bit early to offer perspective of G+ @marshallk More data! But, "Role of brands, opportunity for collaboration/co-creation"?— Deanna Lawrence (@DeannaLawrence) July 05, 2011
Even though social media should be second nature to professional sports teams by now, not everyone gets it. Sports, especially professional sports, is a social interaction. Not just the game, but the activities associated with it. Fan Clubs, Tailgates, Draft Parties, Rallies, Team Introductions, All-Star Games and the like, are all social experiences.
Does your favorite team truly engage and connect with it’s Fans?
“Great social media moments are born from great social media opportunities!”
Does your favorite team really interact with the Fans, or do they just broadcast the team news via social media platforms.
The X-factor: Emotional connections. Teams must engage and connect with their fan-base. Allow the Fans to play out their emotional role in the game/team. Compel the Fans to feel as if it is Our Game/Team, not just the game/team. When the Fans go to the ballpark, stadium, etc., the overall feeling should be- “I’m in my element…part of the team”.
It seems all professional sports teams participate in social media. But there is only a handful that actively immerse fans in the game and themselves within social media, to engage and connect.
