Simply a study that we can identify with!! Moving beyond engagement to creating sustainable connections with fans via Facebook!
Authenticity, Conviction and Flexibility
L2 partnered with Buddy Media to develop a most creative and provoking report for what social media, and in particular Facebook… should be. The L2 Prestige 100®: Facebook IQ report applauds a willingness to welcome and embrace a continual process of connecting and changing for brands.
We were thrilled to review a report that aligns with our thinking, moving beyond the number of “likes’ as a measure of success, but looking more into the nurturing, contextual activity of brands. The report supports an active form of engagement. The brands at the top of the list understand the difference between engagement and true connections.
- Authentic Response
- Enabling Fans [ post, and upload original content]
- Integration of Facebook within all digital platforms
- Using Facebook as resource [a tool for customer service]
- Nurturing Fan’s role[p2p sharing and service]
Truly an insightful report that takes into consideration the key variables of sustainable social media connections.