Recently the Buffalo Bills unveiled their new NFL uniforms. It was done at Ralph Wilson Stadium with all the ceremony deserving of such an event. The thing that made it special was the “models” that were used to present the new uniforms. Local military personnel, all avid fans, were chosen to be the “models” to introduce the Bill’s new uniforms.
For these “models” of a true fan, this was a much deserved honor and a dream-come-true. Talk about a truly immersive experience! This not only formed enduring and emotional connections with the military men, but with all of the fans that watched or heard of it. These are connections that will not soon, if ever, be broken!
Go You Buffalo Bills…and our military too!
Everything IS... Different…!
Just As We Hoped…!!
J.K Rowling has created @Pottermore as an immersive experience for fans. Even more exciting, the space will encourage and nurture collective ideas, most certainly with our key elements...authenticity and conviction. Continue reading
More from Brad…
I recently competed in the Warrior Dash, presented by Red Frog Events, with a group of my friends. Three miles of running up muddied hills, swimming through murky ponds, crawling under barbed-wire on your hands and knees over-top gravel and more mud. Sound like fun? Feel like a warrior? Maybe, just feel like a shower? Continue reading
IBM shared their 100th anniversary with the world [June 16, 1911-2011]. The company has also released a new book, “Making the World Work Better: The Ideas That Shaped a Century and a Company,” What’s next…inspiring a more social aware and collaborative business discipline.
IBM is looking to help businesses be more authentic,more connected within social media, but will this be enough to truly shape the next 100 years and the role of People? [Image source: IBM]
What’s now… Continue reading
Author: Bradley Lawrence
Among the notable upgrades to my digital life this week is the TweetDeck app for my Droid. I have a handful of friends, who this week, discovered Twitter and are now addicted, too proud to update their status over FB they have opted to use the update only service. Continue reading
Everyone is guessing!
Ingredients we are hoping for…A Space that offers:
- Immersive Experiences
- Enables Connections
- Real World
Most certainly intriguing!
Already YouTube’s #1 – Most Subscribed (All Time) – Sponsor Continue reading
The power of just silly fun.
Angry Birds won “App of the Year on the Apple Platform” at the GSMA Mobile Awards earlier this year and last night offered their five word speech at The Webby Awards.
What’s next for the Angry Birds? Location-based integration via Magic Places. Rovio seeks to add an interactive element to the game. Triggering new content, levels and characters via NFC-enabled phones in real-world places.
Angry Birds wins Best Mobile Game at the 15th Annual Webby Awards
Simply a study that we can identify with!! Moving beyond engagement to creating sustainable connections with fans via Facebook!
Authenticity, Conviction and Flexibility
L2 partnered with Buddy Media to develop a most creative and provoking report for what social media, and in particular Facebook… should be. The L2 Prestige 100®: Facebook IQ report applauds a willingness to welcome and embrace a continual process of connecting and changing for brands.
The Brand’s new role; service, resource provider and enabler…sustainable connections will follow…