Buffalo Bills…True and Enduring Emotional Connections!

Recently the Buffalo Bills unveiled their new NFL uniforms. It was done at Ralph Wilson Stadium with all the ceremony deserving of such an event. The thing that made it special was the “models” that were used to present the new uniforms. Local military personnel, all avid fans,  were chosen to be the “models” to introduce the Bill’s new uniforms.

For these “models” of a true fan, this was a much deserved honor and a dream-come-true. Talk about a truly immersive experience! This not only formed enduring and emotional connections with the military men, but with all of the fans that watched or heard of it. These are connections that will not soon, if ever, be broken!

Go You Buffalo Bills…and our military too!

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Tweets of The Day!

Everything IS... Different…!

Social Media and the Warrior Dash… a Sponsorship Flashpoint.

More from Brad

I recently competed in the Warrior Dash, presented by Red Frog Events, with a group of my friends. Three miles of running up muddied hills, swimming through murky ponds, crawling under barbed-wire on your hands and knees over-top gravel and more mud. Sound like fun? Feel like a warrior? Maybe, just feel like a shower? Continue reading

Being a Social Business…IBM

IBM shared their 100th anniversary with the world  [June 16, 1911-2011]. The company has also released a new book, Making the World Work Better: The Ideas That Shaped a Century and a Company,”  What’s next…inspiring a more social aware and collaborative business discipline.

IBM is looking to help businesses be more authentic,more connected within social media, but will this be enough to truly shape the next 100 years and the role of People? [Image source: IBM]

What’s now… Continue reading

@Pottermore site is coming soon!

Everyone is guessing!

Ingredients we are  hoping for…A Space that offers:

  • Immersive Experiences
  • Enables Connections
  • People-to-People
  • Real World
  • Nurtures Co-creation
  • Most certainly intriguing!

    Already YouTube’s #1 – Most Subscribed (All Time) – Sponsor Continue reading

    Social Media and Facebook…How is your Defense?

     It’s not just social media…It’s a foundation for collaborative innovation and the most important element of sustainable business strategies

    “I think”

    We are monitoring a Facebook page that is generating a great deal of personal thought in opposition to a brand’s suggestion. The brand seems to be losing control of their message as posts continue. An alternative page was created and is growing at an accelerated rate.  It is possible that the alternative page may never have been created if the brand had responded in a timelier manner and with genuine regard. Continue reading

    A look at what “Really Matters” on Facebook from L2 and Buddy Media

    Simply a study that we can identify with!!  Moving beyond engagement to creating sustainable connections with fans via Facebook!

    Authenticity, Conviction and Flexibility

    L2 partnered with Buddy Media to develop a most creative and provoking report for what social media, and in particular Facebook… should be.  The L2 Prestige 100®: Facebook IQ report applauds a willingness to welcome and embrace a continual process of connecting and changing for brands.

    The Brand’s new role; service, resource provider and enabler…sustainable connections will follow…

    Continue reading