Data Source: comScore 2010 Mobile Year In Review
EVERYTHING, not just everyone, will create content, share and stay in touch. Mobile connections are forming new sources of ideas, news and advice; changing not only the way we communicate, but how we discover and live.
Connected brands will need to expand mobile experiences in an effort to respond to an almost intrinsic demand for “more”, by continuously introducing new services. Relevance is crucial and must ensure ideal interaction to incite a positive extension of a brand’s experience.
Mobile connections will need to be managed and mobile data will need to be harnessed, filtered and immediately put-into-play to develop seamless experiences and far more relevant encounters. Even the use of QR Codes, Tags and Scan-able content needs to be considered. Link to original and creative content not static sites. Select Tag and QR Code generators that allow you to manage and measure interaction.
Addressing the barriers to adopting mobile strategies…
While working through mobile strategies with our clients in the last year we identified and addressed a few common concerns.
Not very many people have Smartphones…right?
Mobile connections have quickly become the most common way to access the web. Emerging markets are not experiencing the awkward transition from pc to mobile, and will almost completely rely on Mobile devices for information, payments, and social connections.
Mobile solutions should not be hindered by geographical differences. Smart investments should identify similarities across emerging markets.
Should I create an App?
Apps still get a great deal of attention, but it may be useful to focus more on browser based opportunities. Extending the brand experience via mobile browsers may offer additional interaction and measurement.
How do we use mobile?
Sustainable relationships are created when people can co-create content, and have the ability to share results. A “Cycle of Courtesy” has been created via social networks; leveraging people-to-people will maintain relevance and trigger continuous learning.
Play games…all sorts!
Playing games on mobile devices has become more than a creative way to pass “wait-time”. Angry Birds (Rovio) was awarded the best in Mobile App Category at GSMA Mobile World Congress 2011. Mobile gaming connections offer an instant challenge and triumph, while also, creating a very personal experiment.
Asking a tough question…
Do companies have commitment issues?
Honestly, perhaps they should have. Mobile will require almost intuitive interaction. In order to be intuitive you must have a gradual and holistic learning process in place. But, don’t wait till you have everything… in place!
Connectedness is a process…
While some wait until they fully understand mobile platforms, others have jumped on board with a sense of exploration. Learning more from the process and savoring the advantages of flexibility, they continue to grow more connected with each occasion.
What to consider…
At GSMA Mobile World Congress this week, Dick Costolo, CEO, Twitter offered the analogy of Twitter as an almost seamless and expected part of life. This may be true, tweets offer insight and direction in a constant and inherent manner. The availability of “More” is already taken for granted.
Some interesting predictions from CSS Insight…
- Apple -TomTom
- Nintendo DS Mobile
- 3D Mobile
- Apple iScreen (disrupts traditional TV)
- Tablets evolve and evolve
- Facebook- Skype (mobile use for video chat)
Award Winning Ideas!
Note: A special thanks to comScore for keeping us smart!