Our Take on Facebook’s Sponsored Stories

Please note this post was written in January of 2011 -

The difference between Engage and Connect is in “how” and, perhaps now “where” you RESPOND…

eMarketer takes a look at “What Makes Facebook Fan Pages Successful?”,  bringing perfect examples into focus through the way Coca-Cola and Starbucks have engaged and connected with fans.

It is true, Coca-Cola and Starbucks are perfect examples of how to create sustainable connections via social media. Coca-Cola often responds to comments and often highlights original content posted by fans.  They have adopted a very innovative mindset that entrusts the Coca-Cola brand in the hands of people who love them. Continue reading

Collective Emotion Creates an Enchanting Vision of Disney and Life!

Emotion will forever be the most powerful connector.

We were inspired by Disney‘s recent  Let The Memories Begin Campaign, as Disney has enabled families to share and celebrate their unique experiences and wondrous emotions.  Authentic and true-to-our-heart…people are at the center of this initiative.

Imagine “Your” Disney Memory as a part of the Celebration…

Now Disney will make all of us, a visual part of each nightly celebration by projecting photographs and videos of guests every night on Cinderella Castle in Florida and upon it’s a small world in California!

What could ever be more Magical than a glimpse of real-life on the smiles of families experiencing Disney?

We’re Okay With Privacy Options…Time For “My” Sponsored Stories?

Most of us (78%) are rather satisfied with the privacy options available within Social Media.  We want them in place, and rely on privacy settings to keep “potentially negative experiences” from happening.

Given this ability to trust privacy options…

Do you think people will be more willing to share information? Continue reading

BMW of NA Adopts Inspirational Marketing

BMW of North America understands the significance of conversation and collaboration.  A wonderful new documentary series, “Wherever You Want To Go: Four Films about the Future of Mobility”, shares a collective dialogue within a diverse, yet brilliant, group of scientists, academics, pioneers, and entrepreneurs.  Beyond challenging traditional thinking, the stories open a window to the various elements that will really influence the future of transportation. Continue reading

Disney’s Immersive Experiences Build Emotional Connections

Disney’s Mission “How do we become the best 30 minutes in a child’s day?

Building emotional connections…

The Disney Store has created an ideal example of extending the brand experience.  The new interactive stores put “FUN” first.

Rather than stimulating interest in products with sales-like dialogues, Disney can nurture the purchase process…leading to the perfect purchase and an emotional connection. Continue reading

Recipes To Reservations… a Mobile Response

A recent query asked “What is the number of food-related apps available for Android or iPhone“.

Sharing our response…

Recipes To Reservations…

Is it possible to properly respond to this query?   At any given moment we can access an immeasurable level of food related sites via mobile.  The demand for these limitless options is most notably due to our true emotional connection with food.  Developing an app or web-based source of “trusted” information would most certainly create very strong connections for brands, and food is a natural emotional trigger.

What type of decisions would be made based on the number of apps available?

Apps offer direction for healthy eating and life saving direction for how we consume food.  Apps for dining out, from simply where…to simply what venues are best and who can get me in now. (e.g. Open table and Urban spoon) Others are more focused on the idea of cooking, and shopping or eating healthy (e.g. Epicurious Recipes, Nutrition facts, Shopping List).

Still, what I find most inspiring are the web-based mobile solutions that include real-time people-to-people reviews of venues and experiences.  These are most likely to create very sustainable connections as they encourage a collective responsibility for the integrity of the offering.  “Everyone” has an equal and compelling reason to have-a-say, in what I refer to as the Cycle of Courtesy.

QR Codes…The Collection

Simply a wonderful and very telling collection of QR codes via Flickr. The examples share a global perspective, with a clear understanding of how we are using QR Codes to connect and inform.

Codes and search-able images trigger easy connections with anything, anywhere.  People rely on mobile for real-time information and codes create easy entry points and great experiences. Continue reading